Sustainability
Our Commitment
At House of Wool, every rug is created with respect for nature and lasting quality. We invest in renewable energy, circular material streams, and responsible production to ensure that our sustainable rugs meet the highest standards of design and performance.
Our goal is simple yet enduring: to weave sustainability into every stage of our work.
Waste reduction
Between 2021 and 2023, we reduced total waste across both of our sites by 25 percent. Materials such as jute, cardboard, PE, and wood are now processed with greater efficiency, supporting a circular approach and a more resource-conscious future.
The Artistry of Wool
Wool is a renewable fiber that breaks down naturally at the end of its life cycle. It offers a planet-friendly alternative to synthetics.
Quiet by nature. Kind by design.
Wool fibers trap dust, pollen and airborne particles, helping to improve indoor air quality. It also resists mold, mildew and dust mites, making it ideal for allergy-sensitive homes.
Wool is a high-performance natural fiber. It is resilient, naturally stain resistant, comfortable underfoot, and inherently safer in case of fire.
Choosing wool means choosing a smart, durable, and elegant foundation for refined interiors.
Craftsmanship and sustainability move hand in hand.
Wool naturally contains lanolin, a protective coating that repels dirt and slows liquid absorption. Spills stay on the surface longer, giving you time to blot them away before they reach the fibers.
It offers natural insulation that retains warmth in winter and brings coolness in summer. Each fiber feels soft and resilient, providing your home with extra comfort.
Thanks to its high moisture and nitrogen content, wool is naturally flame resistant. It doesn’t melt or emit toxic fumes, making it a safer choice for interiors.
Punta rug up close.Energy efficiency
In Avelgem weaving mill
-27%
Electricity usage since 2023
30%
comes from solar energy
Recent investments include 1,184 solar panels, a large battery installation, and smart energy monitoring that strengthen independence from the grid and improve energy performance.
In Harelbeke offices and finishing
-17%
Electricity usage since 2023
20%
comes from solar energy
Preparations are underway for additional battery capacity to further enhance efficiency and resilience.
At a glance
Since 2024, both locations have been powered exclusively by 100% green electricity from Elindus. In Avelgem, gas consumption fell by 38% in 2023, thanks to targeted efficiency measures.
Our progress extends beyond our walls. We contribute to sector-wide initiatives, including the Evolis and De Pluim energy taskforce, and collaborate with FEDUSTRIA on industry studies. By sharing insights, we help advance sustainable production across the wider community.
